Fellow Artisan is my personal branding project for my ceramic craft business, which is launching this summer. I pursued this brand through several classes, combining projects to create a full scope campaign that is ready is start upon graduation.

This project allowed me to develop my logo, brand guide, website, several print assets as well as a line of functional work, packaging, and motion graphics. It was also a great opportunity to work through the challenges of launching a brand with oversight from great mentors, in an environment of inspiration and focus.

The work is focused on highlighting the connection between craft and community, and the visual language intends to instil in the consumer a sense of collaboration and familiarity between patron and artisan.

Wee All Stay is a small business located in Lucky Lake, Saskatchewan, where I am from. They operate a number of fully accessible tiny cabins which are available for three-season short stay rental.

For this project I developed a functional but accessible brand guide for them, including a logo, brand guide, social media template, and a gift certificate. The client was interested in branding that conveyed a sense of comfort and familiarity, while also expressing a sophisticated but friendly voice.

Flatbush is a font based in the tradition of sign painting. It takes reference from vintage sans serif fonts used in the mid 2oth century, invoking a sense of classic style, with intentional imperfections and a loose but structured approach to type development.

This font is intended to be used by artists, crafts people, and businesses who want their branding to have a sense of humanism and a traditional but contemporary aesthetic.

Best suited for display, large scale signage, and packaging. Used in Fellow Artisan Brand Guide.